A food craving is not just hunger, rather it is an intense desire to eat a particular food. We tend to crave certain foods more than others. Research has shown that chocolate tops the list of favorites followed by pizza, salty foods such as potato chips and french fries, then sweets, bread, high-protein and fatty foods. Food cravings are also dictated by the time of day, with late afternoon or early evening being the prime period when the "must have" feeling kicks in.

