'Green Living' is a mindset that must manifest through our daily decisions and actions. We live in a market economy, and we, as consumers, have the ultimate say as to what our society chooses to produce. The money that you spend to buy a good doesn't only gain you ownership of that thing; it also supports and fortifies the production and sales systems that brought it to you. We should embrace this concept and become a society of active consumers; that is to say, a society that avoids some products while pursuing others.