A food craving is not just hunger, rather it is an intense desire to eat a particular food. We tend to crave certain foods more than others. Research has shown that chocolate tops the list of favorites followed by pizza, salty foods such as potato chips and french fries, then sweets, bread, high-protein and fatty foods. Food cravings are also dictated by the time of day, with late afternoon or early evening being the prime period when the "must have" feeling kicks in.
Food cravings are not detrimental to your health, except when you indulge in excess. For instance, you long for ice cream, and eat a gallon of it instead of a scoop. Here are some easy-to-follow strategies to control your cravings.* A craving is like a wave that peaks and subsides so give yourself 15 to 20 minutes before you head for your refrigerator.
* While it is okay to succumb occasionally, especially when these pangs are overpowering, do practice portion control. A small bowl of chips can be very satisfying, especially when you savor it slowly.
* Substitute with a similar food that has a better nutritional value than the one you crave. A glass of chocolate milk instead of a candy bar is a healthier choice.
* When you go on a diet, don't be too restrictive. A diet that's very restrictive induces cravings so incorporate some of your favorite foods into your eating plans.
* Eat a proper breakfast to lessen mid-afternoon cravings.
* Exercise regularly to release ''feel-good'' chemicals similar to those released when you eat the craved-for food.
* Maintain a journal of your cravings to determine if your emotional state is the underlying trigger. Once these emotional triggers are discovered, an appropriate approach to reining in your cravings can be developed.
These measures provide a way to better manage your cravings, and help keep you on the road of healthy eating.


Comments
More tips on food cravings
hoodia
I'm not sure this gets at the real issue
Good tips for healthy eating
thanks these are helpful. I