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Wal-Mart Selling Sustainable Seafood

By Paige | May. 25, 2007 | 2 Comments|post a comment

Whole Foods, Wal-Mart, and Bon Appetit food service company all shared the stage for the sake of sustainable seafood at a pre-conferance seminar held at Monterey Aquarium's Cooking for Solutions confab.

Peter Redmond, Wal-Mart's vice president in charge of seafood also announced the company is shifting towards buying more wild, domestic shrimp despite the fact it is more expensive. This is all in an effort to begin shifting the 50 million pounds of shrimp that the super chain normally purchases from Thailand.

Walmart is clearly trying to jump on the sustainable seafood bandwagon after seeing the success of Whole Foods and others who have managed to really capture the sustainable consumer experience.

According to the SF Chronicle article, Redmond states:

"I can tell you it's good for business," Redmond remarked.

"Part of the sustainability issue is it's also a business plan for us."

It's also good news for worldwide efforts to save the oceans from complete depletion of major edible species by mid-century, as predicted by an international study published last November in Science magazine. Stanford University marine biology professor Stephen Palumbi was one of the researchers on that study; he appeared on a separate panel.

While Whole Foods and Bon Appetit are using this issue as a platform to raise awareness and create change, Wal-Mart is claiming that their "role isn't to tell people what they can and can't buy."

Whether altruistic or simple PR, it is a step in the right direction and a positive sign to see all levels of awareness being raised to the various consumer segments that exist.

 


 

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Comments

June 1, 2007 - 4:02pm — Francine S

Wal-Mart vs. Whole Foods

This is a great blog! glad to see the interest in sustainable seafood. Here are some of my comments: I'm not sure what Wal-Mart’s motives are. I'm guessing they are trying to attract new customers. Either way they are extremely influential in the market place and whatever they say goes. In a way they are pushing other markets towards sustainable seafood because of competition, which is good. Here is an interesting fact for you; Whole Foods does not carry 100% sustainable seafood. They frequently have things like Orange Roughy and farmed salmon, which are not sustainable. This really bothers me because Whole Foods has a reputation that leads people to believe that whatever they carry is an environmentally friendly choice. They also advertise that they carry sustainable seafood. This is misleading because they don’t carry 100% sustainable seafood. They do carry MSC certified seafood but this only applies to packaged seafood not what they have in the seafood case.
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May 27, 2007 - 9:47am — Beth

Good deed?

Thanks for bringing this to my attention - I didn't know. It's nice to hear that a big company like Wal-Mart is attempting to help make a difference. I'm a skeptic of huge corporations' "good deeds," though. Do you think they actually care about being sustainable for their current consumers or are they trying to reach more of the mass market? I don't necessarily believe their current consumer base would be swayed by sustainability practices, and I don't think they'll be able to draw in the "Whole Foods shopper" crowd. Wal-Mart and Sustainability seems to be an oxymoron to me. What's really in it for them? Just a thought.
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