In building a business, we can sometimes feel like we need to take on every new client that comes our way. Selecting customers that are "perfect" seems to be really picky. However, there is a book called "Attracting Perfect Customers," by Stacey Hall and Jan Brogniez and it works. When I created my Strategic Attraction Plan out of the book, the very next day I got a new client that perfectly fit my description and they keep coming!
There are practical reasons for choosing perfect customers. This will increase customer satisfaction because the clients that you will be working with need the products and services you want to supply. You can also save time by not working with difficult clients who take up more of your time.
