Al Gore announced the “we” campaign, a $300 million effort to raise public awareness of climate change — both the problem and its potential solutions. The goal is to create bottoms-up pressure on legislators to tackle the issue.

Lots of details in the Washington Post and in Grist, so here's some brief observations and links:

• $300 million is an unprecedented amount for a public advocacy campaign. Can that really be spent on grassroots advertising? Does $$ buy a bottoms-up movement?
• By the first glimpses, the campaign is smartly trying to balance urgency with optimism and attempting to bridge political divides. That's bold. For example, it frames climate change within other national triumphs (World War II, moon landings, civil rights movement). And it tries to cross the political gulfs, by featuring commercials that pair unlikely combos like Pelosi and Gingrich, or Sharpton and Robertson.
• Check out the first ad, narrated by William H. Macy, and post your comments below:
• check out and sign-up wecansolveit.org

Al Gore: U.S. responsible for blocking progress at the U.N. conference on global warming.  This is moving and important speech. We can only speculate how the last eight years would have been different if Al had found his voice earlier. 

Live Earth Charity: Concerts for Climate SOS

The Live Earth Charity concerts will be held Saturday July 7, 2007 around the globe in an effort to encourage all people to live, consume and vote eco-responsibly.