Al Gore announced the “we” campaign, a $300 million effort to raise public awareness of climate change — both the problem and its potential solutions. The goal is to create bottoms-up pressure on legislators to tackle the issue.
Lots of details in the Washington Post and in Grist, so here's some brief observations and links:
- $300 million is an unprecedented amount for a public advocacy campaign. Can that really be spent on grassroots advertising? Does $$ buy a bottoms-up movement?
- By the first glimpses, the campaign is smartly trying to balance urgency with optimism and attempting to bridge political divides. That's bold. For example, it frames climate change within other national triumphs (World War II, moon landings, civil rights movement). And it tries to cross the political gulfs, by featuring commercials that pair unlikely combos like Pelosi and Gingrich, or Sharpton and Robertson.
- Check out the first ad, narrated by William H. Macy, and post your comments below:
- check out and sign-up wecansolveit.org
