According to Greenbiz:
Two surveys released this month show why businesses are increasingly targeting green-minded buyers this year. Last week, Cone LLC released its 2007 Holiday Environmental Survey, which found that over half of shoppers surveyed said they would pay more for an "environmentally responsible" product and that they're more likely to buy green gifts this year than in previous years. Respondents said the biggest motivator for this shift was guilt over excessive holiday consumption.
The Cone survey may paint a rosier picture than is accurate; but Deloitte's 22nd annual Holiday Survey confirms that the shift is going on, even if it's not as dramatic as Cone found. Deloitte's survey suggests that just under one-fifth of shoppers will either buy more green gifts or shop and green retailers this year (18 and 17 percent, respectively) than in previous years. Other environmentally minded results from the survey include 27 percent of shoppers saying they would use fewer plastic bags from stores this year, and 20 percent saying they'd forgo wrapping presents as a way of saving paper.
Check out Ecorozzi's 2007 Green Celeb Gift List as well as Treehugger's Shades of Green Guide for great green holiday gift ideas. And in terms of wrapping, check out Wrapsacks which bring the art of green gifting to an entirely new level. Use your Cyber Monday to start a legacy with your shopping this holiday season.
