Sustainability has become a buzz word in the design industry. Graphic design industry magazines such as HOW and Communication Arts are publishing articles (and even entire issues) devoted to green design regularly. Designers are starting to pay attention and change the way they work.
Sustainable and eco-conscious design has been a long time in the making, but the proliferation of web sites and resources on the subject in recent years and months shows that momentum is building. One growing resource, AIGA Center for Sustainable Design, represents, to me, a benchmark in the green design movement.
AIGA, the professional association for design, is a major force in the design industry. The fact that they have begun paying attention to green design represents a big step in the right direction. AIGA is the oldest and largest membership association for professional designers. Accordingly, designers tend to pay attention to AIGA, and hopefully to its sustainability resources.
The Center for Sustainable Design provides a discussion forum, green design news, event information, case studies, and information on sustainability all in a well-designed, easy to digest web site. The site has grown from almost nothing to an invaluable tool for any designer concerned with sustainability. AIGA describes their mission in creating the site:
The AIGA Center for Sustainable Design is dedicated to providing designers with practical information regarding sustainable business practice. Through case studies, interviews, answers and discourse the Center will encourage and support designers as they incorporate sustainable thinking into their professional lives.
Sustainability is a growing concern for many designers. Accordingly, it will be examined from a wide range of perspectives: from the nuts and bolts of daily studio life to the larger marketplace dynamics and global concerns within which designers operate. This will be accomplished primarily through the community website, conferences and an online forum.
Currently the site has definitions of sustainability, downloads, industry news, and a great article on 11 questions to ask before you design, specify, or buy anything. You could literally spend hours on this site, which gathers many useful readings and web links in the resources section. New articles and features are being added every time I visit, so it's definitely one to bookmark and return to often. I hope that the Center can continue to serve as a comprehensive database. With the growing popularity of green design, it's good to have a solid resource to bring it all together and make sustainability the norm in the design industry.
Authored by Megan Prusynski from Green Options. Green Options focuses on providing knowledge and resources needed in greening up your life.
