Bryan Meehan, the 39-year-old Irish eco-entrepreneur and Bono Buddy who started the organic food stores Fresh & Wild, is launching Nude, an "organic, ethical" range of cosmetics. He called it Nude, after a suggestion from Ali Hewson - Bono's wife, and Meehan's "muse" on the project.
Of course, natural skincare is hardly new. Meehan claims Nude that Nude will be able to package "natural" for masses of women seeking youth. Nude has all the right eco-features: It's packaging is spare -- all comprised from polypropylene, a 60 percent post-industrial recycled material. The sleeve is from from non-GM biodegradable cornstarch, which can be composted. Nude sales assistants' are well not nude but their uniforms are made from organic cotton.
Is Meehan's marketing savvy enough to catapult natual skin care into the mainstream? Is this good for the natural products industry and the earth? Let me know what you think?
The Eco-Capitalist Bringing Ultra-Natural Skincare to the Masses - [Organic Consumers Association News Headlines]
Comments
Good to Hear
Sounds like a great idea.
Sounds like a winner
This guy has two things in